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The difference between Public Relations (PR), Advertising and Marketing used to befuddle me. I am sure many of you are still facing this confusion and I plan to help you discern the difference. PR as I have explained in my previous article, involves creating and managing all forms of contact with a company's publics. Hence, PR inevitably has to d Read More

CtW Investment Group has called for Whole Foods Board to start finding a suitable replacement for CEO John Mackey (confirmed with a published letter below). It is said that the damage caused by Mackey' WSJ Op-Ed made him a 'liability' to the company he co-founded. CtW Investment Group Executive Director Bill Patterson commented: Read More

Have you heard of charity: water? If you haven't, it is time you learn about this lives changing project. An idea and a passion were the only things Scott Harrison had, but that did not stop him from changing lives. The idea was simple and it still is: To provide clean water to people in developing nations. It all started 3 years ago with Scott Read More

A friendly greeting, a warm handshake, a nice smile and an exchange of business cards. The first impression game does not only depend on you but also your cards. It can end conversions with a bang or help you start a great one. If your business card does not reflect your personality or blends right in with the other boring cards, you might consid Read More

Andrei Gheorghe, the 22-year-old Romanian web developer has created a program that consolidates and constructs different tweets into a poem. “The Longest Poem in the World” is composed by aggregating real-time public Twitter updates and selecting those that rhyme. It is constantly growing at 4000 verses a day. The program runs automatically and Read More

In the movie, “How to lose a guy in 10 days”, Andie (Kate Hudson) got a guy (Matthew McConaughey) to fall in love with her and tried to get rid of him by using classic dating mistakes made by women, all in 10 days. What she didn't know is that she almost missed her true love for a magazine article. While I am pretty sure you would not find true Read More

The year 2009 may be the worst year yet for the newspaper industry. According to Newspaper Association of America, print ad spending has plummet down in the first quarter with a 29.7% decline. Online ad spending also suffered with a 13.4% negative change. While we see a transition online, some newspapers companies are still not looking too good. Read More

Twitter is planning to tag location to your tweets more accurately. Tagging location right now depends on users to fill in their current location manually. With people putting their location as “at the top of your mind!” or “in your heart”, it doesn't really make up to reliable location data. This new API will allow developers to add latitude an Read More

Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media.

However, the big brothers didn't just throw their money in without sophisticated matrices to measure their ROI. But how about us, the smal Read More

A new way to meet the same need! If you business is having difficulty competing, it's time to enter the blue ocean! think out of the box! Read More