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Trials are a very useful way of demonstrating to reluctant customers that you have something that they will value. A trial allows them to see for themselves what your product or service can deliver without committing to the full purchase price. Used correctly trials can be a tremendously effective way of boosting sales, particularly of products or services that do not yet have a reputation... Read More

How to you create a killer brand instantly identifiable to your fans and so exclusive they MUST have your product. In this video we meet Johnny Cupcakes a T-shirt design entrepreneur who discovered the perfect recipe for success by keeping his customers always wanting more. Read More

OK. You know the content of your Website is important, right? But what if it is more important then you ever thought? What if it is the only information a client or customer will ever really consider before deciding whether to hire or buy from you or to simply move on? What if it isn't simply an ice breaker that will inspire folks to pick up the telephone with you or your sales staff for more inf Read More

Web marketer Tom Pick goes over part two of an expansive list of the coolest Web tools of 2009, and while Tom is focused mainly on B2B applications, some of his suggestions have applications far beyond. In fact, if you are a small business owner or entrepreneur of any stripe, it would probably pay you to take a long hard look at Tom's list to see whether some of the tools here can benefit you as Read More

Not every business expert opposes the health care bill that could be passed by the U.S. House as early as Sunday. In this link from the Center for American Progress Action Fund is a letter signed by economists and other supporters spelling out the plan's benefits. Though the benefits for small business aren't really mentioned. What's your opinion? Will the proposed health care bill help or hurt U Read More

The Small Business and Entrepreneurship Council opposes a proposed health care bill that could be voted on in the U.S. House as early as Sunday. The group says the bill will not help small businesses with the high cost of health insurance but will add regulations making it difficult for them to create jobs not to mention survive and grow. The council expresses its concerns in this open letter to Read More

The National Federation of Independent Business has created a video and explanation of its opposition to a healthcare bill that may be voted upon as early as Sunday which business advocates say will be tremendous hardship on U.S. small businesses. We'd like to hear from the bizSugar community. Do you agree with the current healthcare package being debated in Washington. We'd like to hear from the Read More

Will the new health care reforms make small business owners sick? Have a look at this consumer primer and read between the lines in the sections on employers and the self-employed. You'll get a fairly good idea of what some may be facing. Read More

Nothing really big ever happened without a vision, says Gail Blanke, Founder and CEO of Lifedesigns LLC. That includes the world of business, she says, and adds that these visions are usually provided not by those who fit in but by those who stand out. Watch the video at Open Forum Innovation. It's really quite inspiring. Read More

Date your business before you marry it, is the advice of Alegre Ramos founded Green and Greener, an eco living design center and general store in LA. Ramos talks with Lindsey Campbell of Small Business Rules in this video again from Open Forum Innovation. Read More