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The Advertising world is composed of many outlets and modes of expression. Over the years, video has been crawling to the top of the success pyramid in ways to market a brand. The common benefits of video advertising include better customer engagement, brand awareness, SEO, conversion and more. In Read More

The future of Internet traffic is changing. "We've been hearing big predictions about the impact of online video for years, and a new report from Cisco is the latest to speculate about our internet consumption and explosion of video content."

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Videos are an effective and engaging means for marketing and branding your company. Often times when you search online you’ll find an abundance of videos on any practically any subject. However, with these abundance of videos creates competition between companies. This means you need your videos to Read More

How can six-second videos change your life? For many people it already has. Vine isn’t only a platform to be discovered by record labels, corporations can also use it for marketing campaigns. Rocketmiles, a site that rewards hotel bookings with airline miles, have used Vine as a means to campaign t Read More

"There are lots of lessons to learn from a company that was enabling people to make “mobile videos” years before mobile video apps came along. And there are lots of teachable moments to share with executives and marketers by studying a media company that’s successfully helped its customers put self Read More

What was your favorite video shared this month? This article exposes the Top 20 Most Shared Online Video Ads for May 2014. Read More

This article demonstrates why having an "About Us" video is important for a company's website. Having a video that describes the company gives the audience they are trying to reach a good idea of what the company represents and what they have to offer. Read More

This article explains how startup videos can help improve a company's marketing strategies. Watching videos can help a product or service stay in a person's memory for longer and they may be more engaged than if they were reading an article. The article gives different reasons why videos are a bett Read More

Embedding videos on various social media sites, like Facebook or Twitter, have been a long-standing feature. Recently reported by Re/Code, Twitter has now been experimenting with a new product that may encourage more users to use it as a video platform. This feature makes it easier to embed and vie Read More

Creating a powerful, engaging video on a low budget may seem impossible in this day and age. Companies worry that having a low budget video is pointless and unattractive. However, there are numerous instances that prove your budget should not define the outcome of your videos success. Although spen Read More