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Some practical tips on how you should design your logos.

Logos speak a lot about your brand identity- for people who've never heard of you, it just might be the only thing they'd recognize.

This article explains how you should design your logo for maximum impact, and for a more efficient mark Read More

Great points on why you should use April Fools' Day or any unusual occasion to delight customers AND develop your brand.

For a small business, this can cost next to nothing - but could mean everything for recognition and long term growth. Read More

Your brand name isn’t the most important thing about your company. A look at the latest Fortune 500 list contains a lot of familiar companies that have average or even mediocre brand names.

But that’s fine, since they’ve already built a name for themselves.

What if you haven’t? Read More

Should you fire a fresh hire if a BETTER applicant suddenly comes along? What would you do?

Read to learn insights from a Small Business perspective. Read More

Why it's important to include basic old-school marketing techniques in your social media strategy instead of forgetting about it altogether. Read More

“UPrinting gives me the ability to create something and then have it printed only minutes later right from my studio” says Steven Williams, the public face of Forgotten Citizen. Read More

The recent shelving of HR. 3261, better known as the Stop Online Piracy Act (SOPA) is undoubtedly the best news for US-based small businesses since the beginning of 2012. It would be hard to exaggerate the magnitude of the effect SOPA’s implementation would have been on not just on online commerce, Read More