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DKNY’s blog, Notes on a City, adds to the ever-consistent image of the brand as New York City (NYC) packaged into wearable iconography. It adds much intimacy to the image as the articles go into great detail about the NYC fashion scene and explain the meaning behind its intricacies. Read More

twitpic is an online service that allows users to instantly share their photos on Twitter. It allows retailers to create real-time exposure of their products and services, giving them an integral step ahead of the competition. Read More

Walgreens, a national pharmaceutical chain, recently launched Walk with Walgreens, a community and resource for that most basic form of exercise, and its supporters. This community hits the 45+ demographic very well by giving advice, routes, and an interactive community about walking in America. Read More

Ford is one of the latest established corporations to take to social media with the edginess and creativity it allows. Their Doug (the orange puppet) YouTube series incorporates elements of extraordinary everyday situations, and the ridiculous that are perfect for the social media gateway. Read More

Facebook is best utilized in engaging current customers, not so much about garnering new customers. On Facebook, you can turn those people who have shown a conscious affection of your brand into evangelists to create word-of-mouth publicity Read More

Video is a powerful medium, and no other platform offers the community and sharing capabilities for video like YouTube. Local businesses can utilize YouTube to push videos that are informative, engaging, and ultimately convert users. Read More

Live blogging - blogging in real-time during an event - is a great way to converse with readers on a personal level. It also showcases your blog as a ‘go to site’ and a leading source for up-to-the-minute details on breaking news. Read More

Conducting live chat sessions or webinars through Facebook can do great things for a company’s image and database, and are easy to do. Read More

A focus on customer service and corporate culture and a reliance on word-of-mouth and relationship marketing have been the keys to success in social media and their bottom line. Read More

Recently Heinz launched a very successful tryvertising (advertising by sampling designed to create word of mouth publicity) campaign through their Facebook Page. Local retailers can do it to. Read More