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Even though mobile has surpassed desktop traffic but mobile web is still does't match up with that of desktop when it comes to faster webpage rendering. Accelerated Mobile Pages or AMP is an open source project by Google that intends to make the mobile web faster for the users. AMP page results ope Read More

Healthcare sector is more competitive than ever. In such a scenario, if you being a healthcare marketer don't know what metrics are important to improve your campaign, the results can be really terrible. here are 5 marketing metrics you should track for evaluating and improving results. Read More

In a time when content holds supreme importance, not making a content strategy for your brand or business is not an option. To assist in creating a good strategy for your online business, it is necessary to keep yourself abreast of the latest trends which is possible with top content marketing blog Read More

With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it. Read More

Measuring the ROI of your local advertising campaigns isn’t always easy, but it is worth the time. The five strategies here are not all but certainly the most essential ways of measuring your local advertising campaigns to ensure they are worth the cost. Read More

Google AdWords has announced that it is going to discontinue social extensions from December 10, 2015. AdWords Social extensions are the ad extensions that appear along with your ads in search and display networks and show the total number of followers on your Google+ page. Read More

“Television ad sales are going to lose value in an increasingly digital world,” states Interpublic Group’s Magna Global. Magna Global Predicts That TV ads will lose their value in the coming years. Marketers need to rethink and re-evaluate their advertising budgets and strategies, as digital ad spe Read More

WordPress as we all know is probably the best CMS in the world, but tell you what it is not Search friendly at all. That is why you have WordPress plugins to optimize to improve search visibility and ranking. But amidst so many plugins, how to choose which is better from the #marketing point of vie Read More

As you might be aware of the news that Facebook reported its Q3 earnings of 2015 and it has shown tremendous growth in its mobile advertising. Great, but what's more about it? If you are a small business owner, these Facebook metrics means a lot for your business. If you are not having an active en Read More

A small marketing budget can be an obstruction for small businesses looking to get better results from their marketing efforts. But is that really true? What do all think? IMO, we can create a big impact even when the budget is not that big. Read More