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Like all service-based industries, the challenges may include stiff or even impossible client deadlines, lurking undercutting competitors, clients with unclear goals and expectations, or staff with great talent but no responsibility towards clients. How do you manage such a business? Read More

Logo design seems simple. but it’s worth the time to do it right. Here are three strategies to help you get the most out of your logo design. Read More

How you present information will make a big difference in whether they will contact you when they are ready to buy or sell. The information has to be both credible and accessible. If your visitors do not feel like they received what they need, you will not convert them to clients, even if you publi Read More

Over the course of the past decade, whenever people find out I run my writing business online, they muse about having a website, too. Your website is like a garden for your business. Here are five steps to making that business grow. Read More

Great networkers know that the shortest route to the right person is not a straight line. Here are some tips to navigate the longer, more successful route. Read More

When you work from home you are bombarded with noise, distractions, and interruptions. Frustrating, huh? Read More

Social media has really changed the way we look at personal branding. Professionals can now share their expertise with millions of followers on a regular basis. Readers can interact with their idols directly. Read More

One of the best ways to get the most out of your time is to outsource. Here’s how to outsource to the right person. Read More

Visual marketing is something we all see and experience on a daily basis — even though we might not realize it at first. It consists of everything from the clothes we wear, to the commercials we see on TV and the products we buy throughout our day… it’s all part of the visual marketing process. Whe Read More

Social media is a constantly changing every day and yesterday’s rules won’t necessarily work tomorrow. Here are tips from 4 specialists. Read More