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After your keyword phrases have been searched, you can develop a list of items uncovered during your examination. Read More

For today’s professors, the first chapter in their online reputation is often written by rating and review sites. Read More

It can be difficult to figure out where your business fits into the industry and where you can best allocate your resources to shore up your online reputation. Read More

A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. Read More

In early August, Google unveiled a new search feature highlighting long-form content. Certain Internet users may be specifically looking for long-form content when performing a Google search, but not as many as you might think. Read More

Late last year, Google changed the face of online advertising – quite literally, in fact. The company’s mission to stake its claim as the Internet’s premier source for consumer ratings and reviews has the potential to influence the way we – both consumers and brands – do business. Read More

For both online and brick-and-mortar businesses, the greatest challenge in today’s tech-savvy world is to connect with potential customers through search engines and social-media channels. Read More

Customer service on social media is a tricky business. You must think carefully about how you respond to customers, regardless of the content's message. Read More

Every social-media strategy must be adjusted to meet the needs of its audience. As social-media managers tailor their posts for maximum power, mistakes can be made. Read More

Being an industry leader means producing excellent online content on a consistent basis. It’s not just a matter of blogging, posting Facebook updates and Tweeting to your heart’s content. Read More