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Google+ has slowly grown to become my preferred social network over the past year for many reasons. I’d like other users to have the same experience I’ve had on the network so I’m sharing a collection of awesome resources, guides, and posts I’ve collected and bookmarked over the past year. Read More

Google provides users and digital marketers with a plethora of useful Google tools and resources to help us get the most out of each platform. As digital marketers we can utilize these tools and resources to help us maximize the success of our online marketing campaigns.
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As most of us have heard, Google confirmed this week that it is securing all organic search keyword referrer data. The new update to Google Search has added the SSL protocol to all searches, essentially making all keyword referral data display as not-provided in Google Analytics. Find out what this Read More

Does Google support anonymity for authors and should a pen name ever be used to represent an author?

Learn about the potential implications from anonymity and how using a pseudonym could affect authorship as a signal as well as the overall effectiveness of a content marketing strategy. Read More

Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, and increases brand visibility. Read More