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A digital literacy series would be incomplete without the inclusion of one of today’s most hot button topics – the impact digital media is having on traditional media. This very blog is a result of the rapidly growing world of new media. Read More

Many hands make light work. It turns out that old adage applies to more than just barn raising and yard clean up. In the digital world it can apply to financing, lending, production and who knows what else? Read More

If a picture is worth a thousand words, what’s the worth of a video? From a business perspective, priceless. In today’s world, where life online is fast-paced and hyper-interactive, businesses have the ability to connect with their customers in a way that’s genuine and long lasting. Read More

Success in social media is, in large part, about attitude. To grossly oversimplify, if you have a negative attitude about social media and/or you are wildly introverted, there’s a good chance you’ll suck at social media. Read More

"Consumers want to know about products that are relevant and of interest to them. What consumers don`t like is being interrupted with ads that have no relevance to their needs or wants.” Read More

There’s no doubt that digital media has altered the PR landscape forever. Given this reality, what does the current world of PR and corporate communications look like? Read More

In this week’s edition of the digital literacy series we examine the power of social relationships – what makes them possible, why they’re powerful and important and why they matter to businesses. Read More

Content is key – that fact remains unchanged. With the majority of people armed at every waking moment with a camera phone, newspapers have access to news and stories they wouldn’t otherwise cover. Read More

What do businesses need to know about social media and their company’s intranet? What are the benefits? If a business is relatively new to using social media on its intranet, the most important thing to know is how to keep it simple. Read More

It is often said, “When you don’t pay for the product, you are the product.” This is absolutely true of Facebook – our personal information is the product being sold to advertisers. It’s like an admission fee to get all the fun of Facebook. Read More