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Companies that are in heavily regulated industries like oil and gas have special challenges. One of the biggest I’ve seen is the mindset change required to move from a reactive to a proactive stance. Social media, the digital world, demands proactivity. Read More

When you want to do a gut check on consumer opinion, there’s nothing like a quick focus group to tell you what you don’t know. Read More

Nowadays a good website integrates with the social web and is a powerful syndication engine. To grossly oversimplify, you want your website and workflow to spread your message as far and wide as possible. Read More

If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness. Read More

Social media should be controlled in a corporate setting, no doubt about it. It should show returns, in the form of outcomes, not silly metrics like followers. Risks should be mitigated and security should be addressed – all good. Read More

This week’s digital literacy post focuses on the ways that digital media has changed politics, how this impacts Canada’s economy and why businesses need to be paying attention. Read More

This week we continue our series on the impact of digital literacy on Canada’s economy. Today’s post focuses specifically on digital literacy’s link to productivity – a topic that experts say is imperative to Canada’s economic future in the face of a declining workforce. Read More

Carpenters have a saying “measure twice, cut once” designed to prevent wasted materials. The same principle applies to social media marketing – get the right measure before “cutting” a campaign and you’ll be a lot more productive. Read More

Today’s post focuses on the importance of strategically understanding market research. Our modern world offers an unprecedented volume of data, but it’s important to go beyond the numbers to realize the power they have to build brand loyalty and increase the bottom line. Read More

20 per cent of the pea pods contain 80 per cent of the peas
The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Read More