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We often recommend crafting your social media posts according to your audience.

But how do you know who the individuals that make up your social media audience are? And how do you know what content they like?

Answering these two questions is essential if you’re looking to execute a successful Read More

Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?

Your ability to create a stellar social media strategy depends on how well you can study your analytics and make appropriate decisions based on the data. In Read More

With Google Display Ads, you can do live, real-world market research on advertising styles, then plan your online ad strategy based on concrete numerical results. Read More

You might not necessarily think of these as positives in marketing or in business. No one wants to be bombarded a million times a day with the same rote messages and advertisements. But, Rollett's strategy is based around consistent action and adding value to his clients and prospects.

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The big social network is on the hunt for small companies that can strengthen its hold on the social media market. Read More

Don't lose sight of these three things during production.

In this video, Entrepreneur Network partner Greg Rollett talks about three easy ways to give your online videos more credibility so your prospects and your market will take you and your videos more seriously. You probably already know the Read More

How to find the right hook
First and foremost, to write a good hook for your product or service, you must first identify your target market. For established businesses, this is fairly straightforward and can be answered in one question: Who are my customers?

We also ask ourselves Read More

Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you. Read More

If you have any intention of building a brand or product that actually establishes a loyal following, you're going to have to get used to negative reviews, too. Everyone gets them, but learning how to deal with them in a productive way can affect your performance and outlook. Read More

If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them. Read More