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With over 1.28 Billion monthly active users globally and commanding approximately 7 percent of the world's digital ad spend; Facebook is a must-buy for any social media marketer. As Facebook continues to grow, it will be even more important for marketers to have a strong understanding of their perf Read More

To show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic that breaks down everything you need to know about the visual based social network - Pinterest. Read More

Millennials (18—34 years old) say they use Twitter because it brings fun and laughter into their lives. 47 percent agree that Twitter means "laughing" or "a cure for boredom" and when they come across a funny Tweet, 82 percent share it, according to a new study from Twitter blog and DB5.
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Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.
What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entir Read More

"Earning a billion dollar in a world where inflation rates are sky high, is no mean feat. For some companies, where it took almost a century to reach the billion mark, there are some who have become billionaire in a matter of months. While it took Mattel, almost 25 years to reach their first billio Read More

Engaging on social media is a fine balance. Come on too strong with a sales pitch and a hard sell, and your prospects will go running. Engage too little and you'll never be able to source qualified leads.
To help you find that balance, salesforce compiled a quick list of do's and don'ts in an infg Read More

Facebook continued incremental gains in Q2 2014, maintain its position as the dominant identity provider. The world's largest social network introduced several updates to Facebook Login that, though only in the early stages of roll-out, are boosting its perception. Google+ login also remained relat Read More

Whether you hate or love social media, you've no choice but to leverage it. Why? Because search engines use signals from GooglePlus, Twitter and other social networks to determine how high a website will rank in search results. Read More

Should you be tweeting or pinning? Does it really make sense to be investing all that time - and money - into Facebook? Does every business need a Google+ page?

Small businesses spend an average of 5.5 hours per week managing their social media channels. IT can be confusing to figure out which p Read More

Marketing's key players are easy to spot. We follow them on social media, we read their blogs, and we listen to their lectures. But who are the up and comers? Who are the creators, educators, practitioners and technologists that we should be watching to inspire and educate us in 2014. Read More