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Using stretched, cut-off or poorly cropped images is a great way to waste an advertising budget.

That’s why we are sharing this infographic for you.

It’s a handy reference that shows you the recommended image sizes for all Facebook and Instagram ads. It’s brand new for 2016 and includes all Read More

SEO, or search engine optimisation, is the practise of creating a digital presence that works in sync with search engine algorithms. Through correct use of keywords, quality of content, and other factors, you can ensure that when your potential reader or customer searches your niche market in their Read More

78% of sales go to the first business that responds - it makes sense to measure the time it takes to reply to an email and transfer everything you know about ‘caller queues’ and ‘caller drop off rates’ to the world of receiving and responding to online leads.

The increased use of instant messagi Read More

According to a Clutch survey, 26 percent of small businesses don't have a website, 9 percent say they have plans to build a website in the near future, and 10 percent say they're unlikely to go online anytime soon. This means that more than one in four businesses are losing online customers to thei Read More

Are you familiar with the “new” Facebook Notes? If not, you may want to have a look at it. Like other social media platforms, Facebook is doing its best to stay relevant by offering new and improved features. Quite a while back, it launched the first version of Facebook Notes, and it was pretty muc Read More

“It can be hard to keep up with the different specifications for multimedia content across each social network (format, aspect ratio, file size). Bookmark this infographic as a reference guide to create smart social content for any channel.” Read More

According to an article published in Curata, 69% of content marketers cite lack of time as their marketing challenge. Therefore, repurposing gives you an opportunity to pull together great content in time crunch. You can repurpose your content into any form – infographics, slides, videos etc.

Th Read More

Have you ever contemplated why a brand uses certain colours throughout their branding? It’s actually much more than looking good and standing out, as there is a real psychology behind the use of colours.

Colours can play a massive part when it comes to persuading and influencing customers to mak Read More

According to a survey on statista, it is estimated that 2016 will mark approximately 2.13 billion social media users, globally. Hence, which social media marketing tactics should be opted to reach a large number of audiences? Read on to know about the relevant answers. Read More

Every brand has a different strategy, and with the amount of content available to you, you’ll more than likely go through the process of filtering through that list trying to figure out which type of content will work best for you. Save yourself some time by considering the use of quizzes. With the Read More