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Let’s face the facts. Search engine optimization is not what it used to be. Where you could once stuff keywords and pay for links, those days of simple SEO tactics are over.

But does that mean it’s still difficult? Certainly not.

All it takes is a fresh perspective. If you’re itching to rank Read More

Keeping in touch with social media can provide a wealth of information for planning your advertising campaigns.

After all, successful brands know that change is constant for cultural and societal tastes. This extends even to social media trends, and your customer base’s reactions to your adverti Read More

Whether they blog as a fun hobby, or as a professional business, there are six things that successful bloggers do. These work regardless of which blogging niche you choose to stick with, or even if you decide to keep your content general. Read More

Did you know that on Twitter, tweets that include images receive significantly more engagement, nearly 23 percent more retweets, favorites, replies combined than tweets without images. And that Tweets that do not include links receive, approximately 25 percent more engagement, on average, than twee Read More

Cyber criminals are smart- from curated malware and targeted attacks, security breaches happen every day. Cyber attacks have have increased more than 70% over 2013 and 47% of all US adults have had their personal data exposed by hacking attacks in the last year. With the increased volume of attacks Read More

A few weeks ago Google launched Gmail ads in the AdWords interface, shortly after that they pushed out the ‘Customer Match’ feature allowing advertisers to upload email databases into their accounts – arm yourself and learn email marketing via adwords skills to add it to your advertising options or Read More

It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers.

But beyond one-off campaign results, “how can the sum of content marketing efforts impact your bottom line over time?” Read More

A high converting website is extremely important as it enables you, as the webmaster, to get the most out of all the users arriving at your website.

Below are some tried and tested design improvements that will help your website convert better. Read More

Mobile marketing spending will pass $100 billion in 2016 to account for over half of all digital advertising, predicts eMarketer. By 2019, this figure is projected to nearly double to over $195 billion.

The growing demand is changing and reshaping everything from how websites are designed to how Read More

Knowing what does and doesn’t work for your website can be what makes your site a success or a fail so it’s essential that you know what effect any changes you make have on your visitors.

The latest infographic from VWO, the visual website optimizer, have looked at the method of A/B testing and Read More