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Even though email marketing is effective, mistakes may still be made. Knowing what the most common mistakes are is the best way to avoid them. Read More

During the course of the business life cycle, often start-ups start lagging in digital transformation. What are the mistakes that make them vulnerable? Read More

If you are keen to start a health and wellness business, read on. Here are six business ideas within the health and wellness industry. Read More

Since smartphones have changed the way we interact with businesses for the better, we are going to discuss why the retail industry needs mobile apps. Read More

When you start out with a two-man team, your roofing company may not need too much in terms of management, but as your company begins to grow in both staff and sales, rest assured that managing everything can become an issue for first-timers. Read More

Since smartphones have changed the way we interact with businesses for the better, we are going to discuss why the retail industry needs mobile apps. Read More

When you are starting out, you may need some extra cash to help you get going. Here are five ways you can get money to fund your new small business. Read More

When it comes to marketing, the aim is all about connecting with the customer and having them emotionally resonate with the messages you’re trying to send. Whether invoking emotion or getting them interested in what you have to say, it’s all about getting your customers to feel something. Read More

Beginning your own business venture is as equally exciting as it is daunting. Here are some tips to help you in getting started. Read More

Executing and implementing new strategies (processes, practices, values, etc.) can be a daunting task, even in a rather small company or organization. Like anything we do in business or life, having a plan of actionable attack can mean all the difference between success or failure. Read More