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'Live From Yahoo!, It's Saturday Night' just doesn't sound right, does it? That's the way the video influency crumbles; Yahoo! has swiped rights to SNL from NBC Read More
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Are you Optimizing Yet? For Success, Lee Odden says to mix together SEO, Social Media, Content Marketing, and a few pinches of other pieces of Influency. Maybe. Read More
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Digital zoom is evil, and should be avoided at all costs. Right? WRONG. Think like a computer, and your media content can gain influency from using digital zoom Read More
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Windows 8 turns out to be incredibly cool. But there's every reason to avoid upgrading to this business changing operating system. Read More
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'Live or Memorex?', as the old commercial asked. In Influency Optimization, you need to know whether your 'content' IS content...or if Google sees it as 'news'. Read More
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Is the contrarian position OK? In investing, sure, but in marketing, have you noticed: you only hear GOOD things. Seth Godin and The Answer Guy say nonsense. Read More
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Media Influency? It's leaving television behind ... sort of. Understanding influency and business change isn't that tricky; a twenty-two year old can do it. Read More
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Influency? In an e-book? For Chris Brogan, sure. For you too, if you read It's Not About The Tights. How content, marketing, media, and business change converge Read More
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The customer isn't really always right (that's only true if you're OK with him not staying a customer). But sometimes you can say no AND maintain influency. Read More
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How to Blow a Great Opportunity? It's easy! Over-Promise, under-deliver, and stick your head in the sand. Read More
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