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About to abandon Facebook marketing?

Given up hope of ever reaching your target audience?

I know how you feel!

Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news fe Read More

It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus on opti Read More

You're going to be spending 40-plus hours a week with your new colleagues, which is more time than most of us spend with our spouses. Read More

As a small business owner, cheap is great but free is always best! This post will walk you through 10 free Facebook marketing tips and how to use them in your business. Read More

The social media universe can be an overwhelming place for small businesses. And, as a small business marketer, you’re likely strapped: for funds, time, and/or manpower. That means you need to enter the space with a game plan, because without a game plan, social media marketing can be as much of an Read More

You’ve put together profile pages on a few popular social media sites, made occasional posts, and responded when you were aware of activity. Isn’t that enough for a small business like yours?

Not according to a recent New York University study, which found that although more than half of consume Read More

Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do on social media aside from just posting product photos and re Read More

For brick-and-mortar businesses, foot traffic is key. Are your online marketing efforts reaching the right customers? Read More

One of the biggest challenges with any social media platform is getting your audience to engage with your content.

We all know the saying that a picture is worth a thousand words. So, when you post a picture on Instagram, you should get tons of engagement, right? After all, it’s a platform that’ Read More

When it comes to helping you out with social media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like.

What happened over the last few weeks though is that we collected a number of awesome t Read More