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No matter how wonderful your company’s product or service is, if you don’t advertise, nobody will know about it. The goal of any advertising program should be to cost-effectively reach the largest audience possible and attract new customers. If done correctly, advertising can be a wonderful investm Read More

I’ve noticed over the years that with smaller businesses, the most pressing marketing question on their mind is, "What should I be prioritizing?" And what that really translates to is budget limitations. What they are really saying is, "I have a tight budget. What should I do first?"

So that’s w Read More

Figuring out what to post on Facebook can be tough.

Over the years many experts have weighed in on what "works" on Facebook.

But remember that Facebook isn't a "One Size Fits All" platform. What works for your page may not work for mine. And vice versa. You need to test to see what gets the m Read More

Avoid these 7 mistakes that might destroy your business efficiency and learn tips to improve your business.
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There are so many different ways to market a business online these days. But luckily, you don’t need to try all of them in order to find out what works. Members of our small business community have already done some of the legwork for you. Here are some of their top tips for developing an effective Read More

Pinterest has slowly developed into a profitable social media channel for savvy marketers. It boasts an engaged base of more than 150 million monthly users and provides a refreshing alternative to Google, Facebook, and Amazon.

However, it still represents something of an untapped opportunity for Read More

There’s much more to marketing a small business than meets the eye. Setting yourself up for marketing success means focusing not only on lead nurturing and conversions, but also on behind-the-scenes details such as branding and building a strong team. Read More

The line between a beginner Twitter user and a seasoned pro is a fine one indeed.
The distinction changes daily—sometimes hourly—for me. One minute I feel like I’ve got this Twitter thing figured out and the next I find myself overwhelmed by how little I really know.
When I dove headfirst (or fee Read More

Retweeting popular and unique tweets is a great way to boost how your brand is perceived. If you are sharing content that people like, people will begin to follow you as their source of great content. It’s also a lot more ethical than claiming other people’s tweets – something that may actually dec Read More

Small businesses are utilizing marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation provides the tools to necessary to execute, manage and automate tasks that helps driv Read More