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There is a lot of focus put on the number of followers and fans you have in the social media world as a small business.  And there are many scams and illegitimate ways to grow your following.

I’m an advocate of “quality not quantity” when it comes to followers, but I did increase my twitter following 40.10% in under 2 weeks Read More

As a small business owner it’s easy to forget what your true brand is, especially if you’re a franchisee  or dealership. Read More

Is TV advertising one of the staples of your small business marketing plan?  Are you being hounded by the local station reps to run an ad?

The Super Bowl, the holy land for TV advertisers, is showing that TV may not be as powerful as it once was: Read More

How do you use Twitter? How do you make Twitter profitable? These are questions asked of me frequently and below is an overview of how I personally use Twitter. First and foremost I look at Twitter as a stepping stone in building a relationship with potential clients and partners.  Twitter, for my business, is not a great tool for ongoing relationships.  I cannot carry on a meaningful conversatio Read More

There is no question 2009 was a tough year for small business. There was a downturned economy, lending freezes, decreased consumer confidence and so much more.  With such a gloomy forecast many small business owners decreased their marketing budgets and are just hoping to make it through to better times.  But this is a time of opportunity, for the aggressive small business owner that is.

Every Read More

2010 is officially upon us and TrendWatching.com has released it’s newest report “10 Crucial Consumer Trends For 2010.”  Below you will find a copy of the overview from their findings, with links to the whole story. Is your small business prepared to adapt to new consumer trends as they occur in 2010 and beyond? Read More

Increase the reach of your small business text message marketing campaign by using these 10 ideas for increasing opt-in. Read More

The video below demonstrates how Google Goggles, an application for Android mobile phones, can help consumers discover local businesses. Read More

A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media. Read More

My daughter is 4 years old and we've entered the wonderful world of "Why?". Every action and comment is followed with the question "Why?". Which is exactly what every small business owner should be doing. Read More