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Recently I read an article entitled “Small Businesses Step Up Online” by eMarketer, and was surprised to discover
Only 38% of small businesses polled had a company Website, but one-third of respondents said they would if they had more time and money to spend on it. Read More

There is no question that Twitter was the media darling of 2009.  But is it really an effective tool for marketing your small business? A press release from LinkedIn and Harris Interactive reveals discrepancies in how effective advertisers believe Twitter is, compared to consumers. Read More

Any marketer who is truthful and honest will tell you that social media marketing (SMM) is still an emerging concept. It hasn’t fully matured and there is no secret formula that will always work. Yet I continue to see seminars on social media pop up everywhere. This would be fine if most of them didn’t declare to have an “expert” speaker. I’m unaware of how anyone can be a true expert in social Read More

Average is the benchmark of those businesses that will one day fail or be left behind as others in the industry find ways to be amazing, which is defined by Encarta as “so extraordinary or wonderful as to be barely believable”. What you should be asking yourself is “What is the average and how can I be amazing?” Read More

Only 4% of US consumers follow a brand on Twitter and only 9% have become fans on sites like Facebook. Read More

Once you’ve decided to take your small business into the social media world it’s a good idea to brand yourself with a consistent web identity. Namechk is a free online service that will: "Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites." Read More

FIND US ON FACEBOOK…FOLLOW US ON TWITTER These two statements seem to be everywhere; billboards, websites, emails, newsletters, even inserts with your restaurant bill. But there is always something missing, why should I be following you or become a fan. Businesses large and small have taken the mentality of “if we build it they will come”, which could explain why very few consumers follow or fa Read More

It’s estimated that 2.3 million mobile coupons will be redeemed in 2010. So how does your small business take advantage of this growing trend? Read More

If you’re using Twitter for your small business, knowing what effects your tweets have on your followers is invaluable. TweetEffect is a free service that will allow you to “find out which of your Twitter updates made people follow or leave you." Read More