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For e-commerce sites, 404 page plays a huge role: it should hook the visitor not to let him go away from the wrong page. Thus, there are many options you could use for your 404 page. Read More

oday we are going to have a quick look on how best variants of gift wrapping work in e-commerce and what you should take into consideration providing this service. Read More

For the majority of Internet users social networks like Twitter and Pinterest are purely instruments of communication and sources of information. But these large networks are also offering opportunities for businesses, and today we will look at two features marketers and small business owners can p Read More

All other factors being equal, giving great customer experience is a perfect e-commerce competitive advantage. If you can’t invest more money, or hire more people, or create a better website, invest your time and brains instead, and it will pay you off. Read More

When was the last time you received an old-school offline gift, wrapped in paper with ribbons, with a hand-written card inside? Can you remember your feelings when you started to unwrap the present? This excitement, desire to look inside. You’re an adult now, but you’re still thrilled. That feeling Read More

Let’s face it: creating good content is not easy. It requires time and resources, and while I was researching for this post I’ve clearly seen that: even big brands and well-known retail stores not always take advantage of blogging, and even lower percentage of smaller shops take content marketing s Read More

Here’s a collection of online customer behavior studies we believe every online merchant should be aware of and use in their marketing strategies. Read More

In 2013, marketers came to a conclusion that 2014 will be the year of content. It was, and marketers were the first who started to create even more compelling, useful, and valuable content. Read More

Today I’ll be sharing a list of boards ideas so you can save your time and be even more effective with your marketing efforts. Read More