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It is hard building a business and even harder keeping up with all the technologies that go into participating in “Social Media” to help support and promote your business. I haven't even touched upon how many personal accounts you might have that don't stray or even worse, blend into your work life. There are so many articles written on work-life Read More

More importantly, though, by participating in the conversation, you still can't control it, but you can at least take the initiative, so you're not always reacting all the time, and where at least some of the conversation starts on your terms. And of course, participation lays out the framework for those conversational channels that you can use wh Read More

So inspiring that inspite of what the current situation is, a media company still get this kind of revenue from ad alone. Read More

It's 2009 and do you know where your customers are? More than likely they are on the ever growing popular online classified ad space. Read More

There is a black plague sweeping across the Twitter world— a force threatening to destroy the very piece of personality that we all love..The black plague fills up your inbox with dank— meaningless fodder and then throws your account into a chaotic mess. We are all infected with this disease— at least once or twice a day. We have all experienced Read More

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You'll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you're in the top 1% of all small business advertisers, and you're achieving amazing results from your a Read More

Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your si Read More

The mantra of business this past year has been to reduce spending, cut staff and save money. One area to easily neglect during crisis management of during a recession is customer retention and loyalty. Read More

There is an important rule of thumb that many of us “social media consultants” fail to tell our clients. Malcolm Gladwell talked about it in his book Outliers: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” — Malcolm Gladwell (Outliers) One thing we have found with working on social media campaigns Read More

While the recent Digg bans have caused much online controversy, little attention has been given to the larger issue affecting users of social sites, namely user rights. Read More