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Having a good business credit rating is a golden key that can help open the doors of financing- whether from the bank, vendors and suppliers, or potential investors. And with the current economic environment making it harder for small businesses to get the financing they need, this key is all the more vital to the success of a business. Read More

Do serious marketers spend a lot of time and energy on Twitter campaigns? I doubt it. Sure, go ahead and play around with it — it doesn't cost much. But I defy you to do serious brand management in 140-character messages. I defy you to prove that Twitter users are your typical customer — unless you sell bubble tea or something similar — or that t Read More

Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats. Read More

While cloud computing isn't yet mature enough to put your entire IT infrastructure on, there is an undeniable paradigm shift in what constitutes a company's “data center”. Below are some frequently asked questions and answers that will get you up-to-speed on the cloud computing revolution. Read More

We talk a lot about the power of using blogs as part of your social media strategy. We've documented how they can build links, help you attract customers and make you a quick favorite to the search engines. However, there's a lot that goes into blogs and often getting started can be a bit intimidating. Read More

A logo is an intrinsic part of any business image. A well-designed logo does wonders for a company's brand, and a bad one can do a lot of damage. Read More

A list of 31 awesome Twitter apps that anyone can use to make their Twitter experience more streamlined. Read More