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It’s amazing what a bunch of first graders can teach you a lot about blogging. Passionate, in the moment and with stories to tell. Read More

Want to knock your content marketing efforts out of the park? Learn to use agile in your content planning and development. Here’s how. Read More

In the promotional products industry, proper labeling is very important. When sourcing, risk assessment must always include not only the group most likely to use the product, but also the delivery destination. Read More

Does LEGO need a female chemical engineer lab set? If you’re a fan of STEM education, the answer is yes. Here’s how you can help. Read More

If you don’t have a customer relationship management (CRM) system for your small or midsize business, you’re likely wasting time, losing money and stifling your own growth. Read More

Amazon rolls out online payment processing, Square now sets appointments, Pinterest gets serious about video. Read More

Most of the articles that we discuss in this space involve safety of promotional products. However, after reading an article about a heart-breaking incident in Pennsylvania, I realized we needed to do more to add our voices to help improve safety in consumer products. Read More

Facebook to shut down like-gating, what marketers need to know, and do to make sure you’re ready.
There was a lot of discussion last week about Facebook and its decision to spin off messaging to a separate and dedicated mobile app.

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Back a few years ago when I was still working as a promotional products end-user client, I thought product safety was pretty much a black or white issue Read More

Infusionsoft’s Small Business Market Survey shows four distinct types of small business owners. Which are you selling to? Read More