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Research shows that employees might just prefer gifts to bonuses. Surprised? Here's why.
Promotional products aren’t just a great way to share your company’s message and build brand recognition. They’re frequently used for employee gifts, too—and as a study from Swiss and German researchers revea Read More

Want to get more blog readers? Follow these easy-to-understand best practices as part of your corporate blogging efforts and you'll be amazed at the results. Read More

Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), eve Read More

CRM tools are evolving rapidly as the market demands a community approach to building client relationships. The latest market changes require a much broader community approach to building relationships with clients. Today’s CRM tools are online and they include social data as standard aspects of ev Read More

Have you ever thought about what your Facebook likes say about you? According to a recent report, a lot, including religion, political views and intelligence. Read More

The tragic collapse of a Bangladesh building underscores an ongoing need for stringent safety procedures in all product-related industries. Read More

Digital marketing is evolving at a rapid pace—and regardless of what tops your marketing priority list, it’s likely that marketing automation is changing how you generate leads, retain customers and measure ROI. Interested in taking a closer look at marketing automation tools and strategy? If you’r Read More

For the fashion, automotive and electronics industries, customers are actively talking about their favorite brands. Here's how to get in on the action. Read More

Need to know more about marketing automation and why it matters? Join BMA KC on May 14 for a half-day event that features a fantastic line-up of speakers. Read More

Each day, we're faced with a lot of online noise. One way to cut through the clutter? Create video.
What do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage).

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