Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), events (62 percent), public relations (56 percent), and print-radio-TV (26 percent).
Why marketers are embracing content curation – BtoB Sales & Marketing
Posted by mmangen under MarketingFrom http://btobsalesandmarketing.com 4012 days ago
Made Hot by: jamiesteinberg on May 16, 2013 3:29 am
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