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By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising. Read More

Last month at Chirp, Twitter’s Developer Conference, the social networking company revealed that they have now surpassed 100 million users; 105,779,710 to be exact. On top of that, they get about 300,000 new users each day, receives 180 million unique visitors a month, and 75% of traffic comes from outside of the Twitter website. Read More

Do you remember Facebook’s announcement back in March regarding location-based status update? It has now surfaced yet again. However, that above feature will only cater to users but Facebook is planning to offer this feature to marketers too, including McDonald’s. Read More

Do you remember the video created by Equalman back in July 2009 regarding the social media revolution? He has come up with another updated video full of statistics on why social media is not a fad and why it’s here to stay. Read More

Do you think that there are too many ads flooding the online space? According to a new study from the Ponemon Institute, marketers using online behavioural advertising; tracking user’s Web browsing habits, are using 75% less of it than they would like to due to privacy concerns. Read More

Ever since the movie blockbuster Avatar hit the theatres back in December last year, it seems like 3D is now being applied to almost everywhere else; especially on print media such as magazines. In the age of Internet, moreover with the rapid popularity of social media sites such as Facebook and Twitter, magazines are having a hard time to sustain their readership and purchase levels. Read More

There’s a lot of buzz on the importance of Search Engine Optimization (SEO) so that your site or blog can be easily found through natural search but why exactly is this vital for marketers? The theory is that the higher a site appears in the search results list, the more visitors or traffic the site will receive; also known as giving the site a greater web presence. Read More

A fresh study conducted by Edison Research showed that despite the increment of Twitter awareness amongst Americans, only a minority uses it. 87% of Americans are aware of Twitter, which is higher than the population with access to the Internet; 85% of them, but only 7% of them are on Twitter, which are about 17 million people. Read More

According to Sysomos, everyone on Twitter is just five steps away from each other and about half of all the people on Twitter are separated by only four steps after analyzing 5.2 billion friend and follower relationships on Twitter. Despite that, the six degrees of separation still holds true on Twitter where 13.06% of Twitter relationships are covered by it. Read More

Experian Hitwise recently announced that “Facebook” was the top organic search term in the U.S. during the four weeks ending March 27, 2010 amongst the three major search engines. This means that Facebook related terms accounted the top spot for Google, Yahoo and Bing. Read More