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Within online marketing we are advised to primarily focus our efforts on what I would call logical marketing. Logical marketing would include being advised to embed SEO keywords within our site or to create powerful calls to action within our web pages. Read More

Generally speaking, businesses target markets are nearly always too wide. This is perhaps a reflection on how positive we all are in and around our businesses. We want our products and services to appeal to everybody, so we naturally set our target market wider in order to catch more people. The th Read More

When you are working in a traditional work setting, relationship building – whether with your customers or team mates – is easy. Learn how to build strong effective working relationships. Read More

Every piece of communication we have in and around our business is a marketing opportunity. Yet, if someone were to ask you what is your business about? Would you be able to answer them confidently and clearly? Read More

A look into how we can find our best qualities and build our online marketing around those. We feel better when our marketing focuses on our good things! Read More