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Although the experts may disagree about whether or not we are currently in a true recession in the U.S., the fact remains: these are troubling economic times for many Americans. How does this climate of concern affect today's B2B market? Read More

In today's unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes Read More

While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it's not a bad idea to make sure you aren't making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs. Read More

More Marketing and sales during recession for success during upturn? Do you need to increase sales and marketing efforts a recession or should you wait until the storm is over. Read More

Every marketing tactic gets more scrutiny when budgets face the sting of a struggling economy. Here is a glance at how marketers expect to tailor their investments in digital tactics during a downturn. Read More

As a business owner, it might seem enticing to send an e-mail blast about the latest product or service your company offers to everyone on your list. However, before you do, take a few minutes to see how segmenting your customer base provides more-focused advertising, as well as more sales and marketing opportunities. Read More

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area. But to tell you the truth, you can essentially get i Read More

Search Engine Optimization (SEO) strategies can make you more popular with search engines, but often the mastering of SEO techniques can be a full time job. If you're like most business owners you aren't looking for an additional job. Read More

Useful analysis from ProBlogger on different traffic sources and the key characteristics and need for all traffic types. Read More

Working alone as a blogger can at times be lonely. In this guest post two bloggers, Eric Hamm from Up-And-Coming-Blogger and “Motivate Thyself” and Sean Platt from Writer Dad have together written a post outlining some of the advantages of collaborating as bloggers and finding a 'blog buddy'. Read More