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Twitter is about more than just building followers. Effective use can teach small business owners valuable skills that work in the 'real world' too. Read More
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This article looks at the use of the word 'please' in copywriting and asks whether it's good manners or sounds too desperate. Read More
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7 routes to penalisation from Google. For every new SEO technique, there is an algorithm update to stop it. Avoid these mistakes and you'll be ok. Read More
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Creating great landing pages takes your PPC campaign to the next level. It's the key to minimising bid costs and maximising conversion rates. Read More
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Learn how to conduct keyword research. Picking the right keywords is the lynchpin of any good SEO campaign and should always be your first priority. Read More
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Websites can and do go wrong. Regular health checks are essential to ensure you're not missing out on valuable search traffic, and even business. Read More
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A/B testing is one of the most effective methods for optimising a website. Discover more about it in this article. Read More
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Google+ will be an essential part of any internet marketing promotion. Find out why it's important for your business now. Read More
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This article looks at a few steps you can take to get online enquiries and build brand awareness without having a proper website in place. Read More
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A quick look at the use of straplines and how these can vary depending on company reputation and the image they're trying to portray. Read More
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