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Understanding the role that photography can play in your marketing strategy can elevate your marketing tools and brand. It creates brand cohesion and content reflective of the brand’s purpose. Read More

Innovation and disruption is constantly happening in marketing across the country. In both business and social spheres, there’s constant talk about how hot new brands are breaking into various markets. Take for example Venmo which has emerged as serious competition for Paypal in the payments apps m Read More

It doesn’t matter if you are a business owner and you have worked on the marketing budget or if you are the head of a marketing team who must work within a budget decided from above – you need to make sure that you put your assets to good use, both money and people.

This is more difficult to do Read More

Digital marketing is a lengthy and time consuming process, one which requires an investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resource Read More

Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it.

In order to appreciate the new design tr Read More

Unfortunately for digital marketers, time is not always on our side, especially nowadays when our services are highly in demand. As more businesses realize the power of going online, many seek professional SEO and marketing services to improve their visibility. The more clients you cater, the more Read More

A simple video mistake could impair the success of your blog post. Well, if it already did, that’s unfortunate, and even if it hasn’t, you will not want to miss knowing the common mistakes most blog owners make when using video on their blog. Read More

Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the w Read More

Combining B2B marketing with finance services gives us a field of marketing that is both challenging and labor intensive. Take, for example, when a company needs to buy 1,000 new delivery vans, where does it go? Of course, they would not go to Target or Best Buy. They will contact a vehicle manufac Read More

Urban Clap recently increased their app installs rate and lowered the cost involved by nearly 33% with Instagram ads. Many other companies are trying to strike the right balance in CPI and CTR without a huge budget. To understand what is required for lower CPI and CTR, evaluating the Instagram-driv Read More