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Only 60 women throughout history have shattered the ultimate glass ceiling and ran the boardroom of a Fortune 500 company. Think about that, that number is telling. If you crunch the numbers that less than an average of two-percent. It has gotten slightly better in modern times, but the number is Read More

For years, several tools have existed which have now been revised, in addition to new tools. You can manage your workflow on Trello, write and save your documents on Google Docs, publish them on WordPress, and time your work or check how long do you take to complete your work via the Timely app. T Read More

When I received a complimentary copy of What You Know About Startups is Wrong by KP Reddy, I was prepared to add it to the stack of books that didn’t offer any new perspective.

Only … I was pleasantly surprised. Read More

The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile.

One year later, I’m a convert. What in the heck ha Read More

There is more than one reason as to why micro-influencers are winning in the world of marketing, and why they are more influential than many big influencers. This post discusses those reasons. Read More

Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.

Read on to learn so Read More

Here’s proof that voice search is important in today’s content marketing environment.

65% of smartphone users put their voice assistant to work on a regular basis, according to Mary Meeker’s annual trends report. Still, many users aren’t happy with the results they’re getting. Take Google Assist Read More

When I read the title of Cliff Lerner’s book, Explosive Growth: A Few Things I Learned While Growing to 100 Million Users — and Losing $78 Million, I chuckled to myself. In an era where it seems like every business or marketing book is focused on success, here was an author using his abysmal failur Read More

Even the perfectly planned SEO campaigns can turn out to be quite disappointing if the wrong keywords are targeted. A marketing strategy can’t stand out without a thorough research on the fruitful keywords which would ultimately enhance the chance of high rankings in top-notch search engines like G Read More

Change the way you look at selling. Because you essentially are your business, you are also the commodity. Focus on selling solutions and providing value, and the rest will come easily. Read More