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If you're not seeing success with Facebook ads, it may be because you're going about it the wrong way. Learn how to better target your audience and write ads that will generate clicks. Read More

Welcome to our interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing Read More

Social networks are the nexus of online marketing. People are spending more and more time on Facebook, Twitter and Instagram than ever before, so if you want your blog to catch their attention it makes perfect sense to advertise it on these platforms. Read More

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. Read More

We live in a world of global trading, a world where eCommerce is on a perpetual upward trajectory, fuelled by an ever-increasing demand for goods of all shapes and sizes in a seemingly endless marketplace. This is truly the dawn of a new age for entrepreneurship, as nowadays everyone and anyone wit Read More

Influencer marketing has risen to new heights of popularity among marketers today. This rise in popularity is not just a fad. There are proven facts and data that have made influencer marketing so important.

Take a look at some of the most important facts behind the increasing demand for influen Read More

If you want to make your blog posts shine, include links to reputable resources online. I do this day in and out, so wanted to give you a few tips on how to get the best links. Read More

According to one study, at least 70% of Instagram users have sought a company out through the platform while 62% follow at least one company profile. Mastering Instagram is thus a highly vital aspect of your social media marketing efforts. Read More

I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn’t, I’d be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better…only they don’t know how. So le Read More

Recently I spoke about influencer marketing at PR Bootcamp in New York City. Just before my presentation, a panel of editors and producers from television programs like Dr. Oz and The Today Show talked to an audience of public relations professionals about getting products and experts on their prog Read More