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There seems a lot of talk about Big Data- the process of capturing and analyzing huge chunks of data and to use the result to make your business more efficient. But is this only for big companies. Can small to medium scale businesses use it? If Yes, How? Read More

This video explains the basic objectives a business professional should set. If you are a small business owner these 3 principles would help you chart a defined marketing plan to grow your business. Read More

Are you running a business then Knowing what not to do is as important as knowing what to do. The pitfalls mentioned in this video might help you avoid these mistakes. Instill these advice's in your team and daily processes and see the results. Read More

Cian O Mongain, Senior Industry Manager Google talks about the 6 free Google Tools which you can use for your small business today. Leverage the power of the biggest tech titans and help your business grow exponentially. Read More

The first half of this infographic deals with the current state of marketing budget allocation. This will help you understand how your peers are dealing with this issue and where you can leverage this info for your own benefit. The second half informs with how this budget should be allocated strate Read More

Visualization can help in making ideas clear. It’s very important to visualize your business and its flow to get the idea on which elements affects the entire setup and thus needs to be optimized in case they are harmful and amplified in case they are beneficial. Learn more in the following video. Read More

There is a science why some people are successful and some are not. Author of the Book ‘Rich People Think’ Steve Siebold makes some extraordinary observations on the difference of mindset of people who are financially successful than those who are not. Read More

Pinterest is one of the top ten social media platforms today. It’s important to leverage this platform for your business. It can dramatically increase the traffic and give exposure to your brand to a wider audience.
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Jack Dorsey founder of twitter talks about how he got started and built a tech giant like twitter. This visionary mastermind who happens to be a college dropout (in the tradition of computer science entrepreneurs such as Bill Gates, Steve Jobs and Mark Zuckerberg,) is a great inspiration for startu Read More

What is the one factor that is decisive in driving sales- getting more enquiries and increasing the lead to client ratio? The answer is how easily you can convince your clientele. How much design plays a role in this? A LOT. Learn ‘why’ in the this video. Read More