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The 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent. The good news? A variety of tools are available to help you boost your online marketing results. Here is a breakdown of five of the best to help Read More

If you're a small business owner you can still use social media to find new customers without letting it take over your life. And below you'll find what I think are the top social media sites to help you do that. The trick is navigate through the clutter and find the ones that will work best for you. Read More

So for all of you “social media mavens and mavericks” out there who just can't get enough, we have comprised a list of video and audio podcasts with a focus on social media that include tips and strategies to improve your online experiences. Read More

Problems start when what's online isn't accurate, isn't yours, or worse, isn't yours anymore. When your online identity — including your content (written, video, or images) or even your brand — gets hijacked it can hurt you in the same way that the “fatty paycheck” hurt the job candidate for Cisco. When data posted online won't go away or even whe Read More

Deceptive SEO companies use 'black hat' or unethical techniques to get your site to the top of the search engine rankings. The techniques may work well in the short term and bring lots of traffic or great rankings. However, over time they won't produce good, lasting results — or worse — they may get you banned from search engines. And once penaliz Read More

Wouldn't it be helpful to know what topics publications would be covering throughout the year, so you could offer story ideas that would tie into those topics? The goal, of course, would be to get publicity for you or your business. Read More

It's great to be trusting. However, your responsibility to your company, your staff, your clients, and yourself is to be sure you've done what you can to protect what you've worked so hard to achieve. Being a business owner means being realistic and responsible. You don't want to have that responsibility thrust upon you as the result of the la Read More

One of the growing trends I've noticed is retailers such as Amazon, and manufacturers such HP, jumping on the green and blue bandwagon. They are making it easy for you to shop for Energy Star products. For instance, they are setting up dedicated websites just for green products. And since an educated consumer is more likely to buy green, they'r Read More

Whether you are a writer, web developer, graphic designer or virtual assistant; there are more and more online opportunities every day for freelancers who want to work from home—either full time or to supplement their existing income. Here is a list of 10 excellent online resources that you can use to start and operate a successful freelance care Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More