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Why do email newsletters continue to be a viable business model? No matter how much we are into social media, emails continue to play a huge part in our lives. Yes, we surely don’t log in to our email accounts as much as the social ones. But when we do, we are attentive… and it is this attention em Read More

Online e-commerce stores should always give their attention to each and every detail of their website. But while online merchants are believed to focus more on elements like the product page, color, page template, copy , etc, to generate better conversion, some of them hardly seem to pay any attent Read More

It is indeed true that choosing the right ecommerce platform is a difficult task. You would find a number of software packages, but every platform comes with its own pros and cons. This is so, because all e-commerce platforms are designed keeping in mind the different users with different perspecti Read More

Website design and development is not like placing a handcraft in the showcase for the business owners. This primary understanding is lacking every time for many web designers and developers of various website design company all over the world. Read More

Over the last few months, we have noticed a large number of Indian brands to resort to television advertisements for promoting their newly launched applications. In fact, the trend seems to be on the rise, especially now that ICC World Cup 2015 has begun, we get to see more and more apps being aire Read More

What’s the thing that a buyer notices at first, when he/she looks at a product placed over the shelf of a store? It’s the product’s label. Same is the scenario when a buyer looks at the image of a product in a shopping site. The element on which the buyer focuses at first, and the most, when lookin Read More

To answer your query as to why personal branding is important for small business owners, let’s understand this first – How do you plan to make your site more visible? A lot of people may think this can be done easily, by making an investment on content marketing and search engine optimization. Howe Read More

While trying to learn more about content marketing, I came across an article posted by Jay Baer that spoke of how 'content atomization' can grow a business into a 'digital dandelion'. This led me to wonder whether brands can invest more on one great content and get an overall 100% ROI in return. Read More

With 2015 on the roll, online marketeers are trying to discover new ways to extract better results from social media marketing. Luckily for them, Facebook has been quite busy for a while, trying to find out new features and existing tools, that would help to make both ends meet. Read More

Latest digital marketing reports extracted from a survey undertaken in the year 2014, suggest email marketing to be the best channel to extract the maximum rate of interest. Read More