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Is something related to social media and fundraising on your to-do list? Is that something getting done? If your answer is no, you aren’t alone. A recent Inbound Marketing survey found that 38% of non-profits spend only 1-2 hours a week on social media. However, statistics also show that you may wa Read More

One of the hardest things is to get the recipient to open your direct mail package; therefore the outer envelope is of prime importance. Its function is more than just holding the contents securely; it must entice the respondent to open it. Here are 5 hurdles and a good solution for each. Read More

Social media is something that eventually everyone will have to master. Today, we have social media experts but, more than likely, there will come a day when you will have to be your own expert in social media.

According to the 2013 eNonprofit Benchmarks Study by M&R Strategic Services and NTEN, Read More

Although the weather remains hot and your donors are still on vacation at the beach, it’s the time of year again when you are working on developing strategies for your year-end giving campaign. This is a very critical time and many charities raise most of their revenue during the last quarter of th Read More

Pamela Grow randomly selected 2 non-profits to donate to each week, and then critiqued their online giving process and follow-up. Find out who passed the test! Read More

We often talk about the importance of using graphics to tell your story. This article describes some easy to use, free tools that will help you do it! Check them out to make awesome graphics, infographics, posters, designs for social media, and more for your non-profit! Read More

5 common frustrations with using Excel as a donor management tool.

If you’ve experienced any of these problems, you need a database! A single, integrated database will let you manage all of your data in one place, search and sort it any way you like, and run any report you need with ease, so yo Read More

According to a new research study, providing data on your nonprofit's impact will only leads to more donations if it's presented to a particular kind of donor. Find out when to use impact data and when not to. Read More

If you’re trying to attract new donors, then a content marketing strategy might be exactly what you’re looking for. In this article we’ll guide you through how to effectively use content marketing to grow your reach and donor base. Read More

Your donors sustain your organization, but are they feeling the love? In this post, we’ll look at some creative ways to put them in the spotlight and make them feel appreciated. Read More