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Steuart Henderson Britt, an advertising consultant once famously said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”

One of the best media channels helping charities around the world gain publicity and recognition i Read More

1. They make it all about them

It’s logical to believe that donors will give if they think well of your non-profit, so staff writers try and educate their donors about what the organization does, how well it does it and how great it is.

Imagine being introduced to someone new and all they tal Read More

Over the years, we’ve heard from all kinds of non-profits about what frustrates them most about the software they used in the part, and here are the top six things we’ve heard:
1. Having to Re-enter Data

Many non-profit organizations complain that they would have to enter important donor inform Read More

On average charities lose 15-20% of their donors each year from deaths, old age, retirement or change in financial status. Another 14% move each year but few bother to notify their charity. Finally, 10-15% stop responding due to disinterest, annoyance at the charity or at someone in the charity.
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Experts have been telling you for decades to start a monthly giving program.
In this short, funny video, they come clean about how they feel when you ignore their advice, and tell you one more time why you must start a monthly giving program today! Read More

The RFM Model of segmentation is popular for business marketers, but can also be used very effectively by non-profits to save money when deciding whom to select from the house list for their next mailing rather than mailing to the entire house list each time. Read More

New donors have little or no knowledge about your charity or organization so you have to capture their attention so you can tell them about it.
Here are two techniques to consider. Read More

In 2013 American Charities raised $335.17 billion using different methods.The lion’s share, about 72%, came from individuals, much of it offline but approximately 6.4% online. Donors used many methods ranging from Direct Mail to checkout counters.Let us look at some of these methods in more detail. Read More

According to Emily May, the Office Manager, before they had Sumac, they were using Excel spreadsheets for all of their operations, which meant everything was done manually, took a lot of time, and common operations like searching and performing a mail merge were nearly impossible. Read More

Free modern nonprofit newsletter templates, with a video that tells you how to customize them using SeaMonkey Read More