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It’s a shame that writing great copy doesn’t necessarily translate to page views. In fact, writing great copy in and of itself will rarely take you far. If people aren’t "buying" the headline, they won’t click: You may have written War and Peace, but your copy will simply languish in digital purgat Read More

If you have respect for Bill Gates' enormous success as a businessman, you'll also respect his visionary thought leadership regarding content on the web. Read More

In effective Information Security Policy is one that ably supports an enterprise in striving to reduce its risk profile by defending against threats, both internal and external. Read More

Often the concept of IoT is looked upon as a solution looking for a problem, rather than the other way round. In all the data milling around, there must be substantial amounts of relevant portions that go unrecognized, and this along with business needs are to be accessed before creating systems ar Read More

Digital transformation is a journey of continuous improvement. To survive and prosper during these challenging times, businesses need to “put customers at the centre of their experience and then balance competing interests and elements – whether people, platforms or planning.” Read More

Case studies are reports that describe an instance where you helped a customer address certain challenges or met certain requirements, highlighting the benefits your customer achieved. These stories have a tremendous potential to inspire trust in your capabilities. Read More

Hybrid Cloud Computing is a composition of multiple clouds (public, private or community), hosted internally and externally, in which each unique entity is bound together to offer benefits of multiple deployment models. The Software-as-a-Service (SaaS) method makes scalability a priority, though th Read More

In the digital world, no part of the value supply chain is exempt from significant change.

For example, many media and entertainment companies plan have adapted to the digital environment, they would do well to also strive to achieve or sustain high performance to dramatically outperform their p Read More

Once a content marketing strategy proves its worth, executives feel more confident investing in it. The challenge is convincing them to take the initial plunge. Read More

As Joe Pulizzi recently noted, “Great content marketers do two things differently than the rest: They document their content marketing strategy in some way, and they review and consistently refer to the plan on a regular basis.” Read More