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On a recent call-in to the US TV show Fox and Friends, Donald Trump was asked to rate his communications. Unsurprisingly he rated them highly. Far be it from me to advocate for Trump, or any other politician, but perhaps he has a point. Read More

‘Content is king'.

I have a sneaking suspicion you may have heard this once or twice, or maybe a thousand times before. Read More

When it comes to promoting copywriting services, the issues of business ethics and integrity are seldom mentioned. Read More

Imagine life without the internet. Where would we be?

For many, the internet is so vital that we simply can’t live without it.

In 2016, the United Nations passed a resolution declaring internet access as a basic human right. Read More

Many years ago the English philosopher John Austin wrote a brilliant book, ‘How to Do Things with Words’. He introduced the notion of speech acts. For him a word is an act. Read More

Every business wants to succeed. That’s why you’re in it, right? You’re in it to win it, searching for the key to success. Success is there to be unlocked, but what does it mean and how do we measure it? Read More

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what many advertisers would like to t Read More

Every minute, there are 4 million Facebook posts, 300 hours of YouTube videos, and nearly half a million Tweets. This is every minute of every day. So if you’re thinking of investing in content marketing, you might want to think about how your message will be seen in this ever-rising sea of infor Read More