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QR codes have been a hot topic for debate in the marketing world since their introduction to the market. With many experts claiming that QR codes were one of the biggest failures in marketing strategies, QR has seen some tough time in the market. So the question goes here: Did QR codes really fail? Read More

75% of today’s buyers don’t believe advertisements.
92% of them believe brand recommendations from friends.
Word-of-mouth marketing (or WOM marketing) is the act of a consumer talking about a product or service as part of his or her daily conversations Read More

Wouldn’t it be a paradise for businesses if they had a secret formula that could create demand for anything and everything from thin air? All a business aspires for is survival with supernormal profits for a sustained period of time. And for that, people should be wanting what it’s selling. Read More

The good old skype has retired. Microsoft has launched a new generation of skype with all the features (and a positioning strategy) to compete with the existing players of the IM market. There's a lot to learn from this repositioning. Read More

Holistic marketing is what the modern marketers are concerned about. As the name suggests, holistic marketing considers business and its parts as one entity and focuses on uniform and integrated communication strategies. Read More