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PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More

Even if your budget cannot accommodate an outside consultant you can still launch your own promotion. Remember, too, that what you can save in money, you’ll spend in time. Here are some tips. Read More

When you hire a new worker for your business, you select him or her because of the special skill or ability he or she has which you feel you can use.
Whether you like it or not, you get the whole person, not just the employee’s skills and abilities. Read More

The growth of corporate communication can be attributed to the trend among progressive companies to appoint a communication man to top managerial positions (and even in the executive board). Corporate Executive Officers (CEOs) are beginning to realize that the success or failure of corporate strategies depends on how communication resources are harnessed. Read More