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Very many small business owners overlook the opportunities that may be available through business certifications. Even if you aren’t a large business or corporation, you business may still be able to attract and land contracts from the government, or even private firms and corporations. If you meet Read More

Starting a business is a very exhilarating experience. In the beginning, a new entrepreneur will experience a mixture of feelings comprised of fear and pride. Once sales (regardless of profitability or sustainability) start rolling in, a sense of validation and empowerment will take over. To have y Read More

If you have an ecommerce business or considering starting one, it’s extremely important that you have a total online presence. Your main goal may be to get people to buy from your website but in order to do that you’re going to have to do some work. Read More

LinkedIn doesn’t get enough credit among other social media sites. Most people tend to ignore it, very rarely logging in, updating statuses, accepting connections, and replying to messages. But if you Google your name right now, more than likely your LinkedIn page will appear in the search results. Read More

There’s an enormous amount of marketing materials out there that you can choose from, but you want to choose the best ones that will give you the best return and fit best for your company. And if you’re just getting started you don’t need a ton of stuff. Here are 5 must have marketing tools that al Read More

One of the most popular mistakes of many start-up businesses is that they try to appeal to too many people. They are afraid that if they cater to one specific group, then they will lose sales by ostracizing other large groups of the market. Rather than creating a broad customer profile we require o Read More

I’m personally not really into jumping into an industry that’s already saturated but that doesn’t mean we haven’t run into dozens of clients who make good money in a highly competitive industry. Point of difference also known as “product differentiation” or “unique selling proposition” Read More

As my business’ only sales person, we were able to quadruple our sales last year through networking and referrals only. But yet in still, I despise the concept of “Networking”. First I will tell you why I hate “networking” and why you should too and then I will tell you how to be a great networker Read More

Choosing the right name for your business can either contribute to your success or make it more difficult. For instance, if you chose a name that people remember and identify with then your name alone will help to turn strangers into prospects. But on the other hand, if your business name is diffic Read More

In this episode of the Ecommerce Success Show I discuss your About page. Every strong about page should answer the following questions:

What kind of company? Describe how you want your customers to see your business. Use adjectives like big, small, affordable, family owned, minority business, bo Read More