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A scary statistic: the failure rate for eCommerce businesses is between 80 and 97 percent. In India, with its population of 1.3 billion people, eCommerce is struggling: Amazon, Flipkart, and Snapdeal made a loss of over 100 million Rupees in 2016.
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How do you solve a problem like content overload? Content was the hot button trend of the latter half of 2015 and all of 2016.

You couldn’t move in the digital space without the echo of “Content is king”. Brands and agencies were churning out content with little thought or effort in the hopes of Read More

Millennials are the devil and I’m here to prove it through mass media and online publications.

After all, if it’s published in a thinkpiece on the internet it’s invariably true.

Just ask Donald Trump. There was no way he would ever win the election, right? So, politics included, what else hav Read More

Content marketing vs traditional advertising is a cold war that's been brewing for years. We look at what the future holds for this age old battle. Read More

What’s Forrest Gump’s WiFi password? 1forrest1.

My dad told me that joke the other day. I’m ashamed to say that a small part of me chuckled. Dad jokes, eh?

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Ah, the Oscars. It’s all about Hollywood egos, fancy frocks, gushing winners, and the running jokes at Leonardo DiCaprio’s expense. Poor Leo. It may seem far removed from your daily slog on the content coalface but there are lessons that can be learned from them. One obvious tip from this year’s Os Read More

Words are important. They have weight. They craft and mould and create. Consider the sentence: “I never said she stole my money.” Put an emphasis on each word, and the sentence has seven different meanings.

But how does that relate to native? Read on to find out. Read More

Content marketing done right is a seriously cool thing—and I’m not just saying that as Managing Editor of a content agency or as a word nerd who is wearing Harry Potter socks right now.

I love words. I love content. I have the attention span of a small child because I’m constantly toggling betwe Read More

Sometimes working in marketing is a thankless art. Your friends think you spend all day drinking coffee and you might have to work with some real weirdos. With more than two years working in digital agencies under my belt, let’s take a look at 23 things you learn working in content marketing.

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