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Black Friday and Cyber Monday offer huge possibility for brands and online retailers – but what are the tricks you can ‘borrow’ from online giants like Walmart, Amazon, and Alibaba? Read More

A scary statistic: the failure rate for eCommerce businesses is between 80 and 97 percent. In India, with its population of 1.3 billion people, eCommerce is struggling: Amazon, Flipkart, and Snapdeal made a loss of over 100 million Rupees in 2016.
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Harvard's Gary King once said that "Big Data is not about the data". It sounds like an oxymoron but it's true. Big Data is not about the data - it's about the analysis. For anyone involved in the world of marketing, the opportunities are huge. Big Data in marketing is a multi-channel option for any Read More

Even though only six years have passed since 2011, it was positively light years ago when it comes to the development of artificial intelligence. Nevertheless, 2011 was the point when the average person on the street first became aware of what artificial intelligence could do. Read More

Curious as to how Google is choosing its featured snippets? We investigate!



By now, the majority of businesses have realised the importance of organic traffic for their website.

A recent study from BrightEdge showed that 51% of traffic to all websites comes from organic search. Dude, that Read More

How do you solve a problem like content overload? Content was the hot button trend of the latter half of 2015 and all of 2016.

You couldn’t move in the digital space without the echo of “Content is king”. Brands and agencies were churning out content with little thought or effort in the hopes of Read More

Millennials are the devil and I’m here to prove it through mass media and online publications.

After all, if it’s published in a thinkpiece on the internet it’s invariably true.

Just ask Donald Trump. There was no way he would ever win the election, right? So, politics included, what else hav Read More

While Pottermore may have sorted me into Ravenclaw, a million other personality tests have affirmed I’ve got Slytherin leanings.

I’m ambitious as fuck. Use of swearing here: necessary.

Unfortunately, networking and putting yourself out there is a huge part of any career in writing or marketin Read More

Content marketing vs traditional advertising is a cold war that's been brewing for years. We look at what the future holds for this age old battle. Read More

Want to know the secret to beating writer's block 100% of the time? Sit down and write your damn book/story/assignment. In case you're still at a loss, please see the world's worst flowchart below. The end. Read More