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I've spent the last two weeks writing my proposal document. When I say I've spent two weeks it's more accurate to say I've worked on it for about five hours at night time, under great duress, over the course of a fortnight. I hate writing about my books. I'm weirdly private about them. Read More

Content marketing isn’t a project, it’s a process. It’s not a fling or a quick fumble. It’s dedication. It’s long-term. It’s a marriage to marketing, in a metaphorical sense.

Advertising, on the other hand, is all about quick wins – about slamming your message into as many people’s faces as poss Read More

Is Google's personal assistant the future of search? It's looking increasingly like it. Here's everything you need to know to leverage the tech. Read More

What can Kanye West teach you about content? Far, far more than you'd anticipate. Read on to find out. Read More

Think you know SEO really well? Here are three SEO mistakes you're probably making and how to fix them. Read More

What’s Forrest Gump’s WiFi password? 1forrest1.

My dad told me that joke the other day. I’m ashamed to say that a small part of me chuckled. Dad jokes, eh?

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Ah, the Oscars. It’s all about Hollywood egos, fancy frocks, gushing winners, and the running jokes at Leonardo DiCaprio’s expense. Poor Leo. It may seem far removed from your daily slog on the content coalface but there are lessons that can be learned from them. One obvious tip from this year’s Os Read More

Words are important. They have weight. They craft and mould and create. Consider the sentence: “I never said she stole my money.” Put an emphasis on each word, and the sentence has seven different meanings.

But how does that relate to native? Read on to find out. Read More

Content marketing done right is a seriously cool thing—and I’m not just saying that as Managing Editor of a content agency or as a word nerd who is wearing Harry Potter socks right now.

I love words. I love content. I have the attention span of a small child because I’m constantly toggling betwe Read More

Amanda Todorovich is the Director of Content Marketing at the Cleveland Clinic. Like me, you may be a little surprised (but delighted!) to see that a hospital has a ‘Director of Content Marketing’ but, trust me, by the end of this you’ll understand. And probably think that whatever they are paying Read More