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By Rieva Lesonsky. Spring is here—whether it feels like it in your part of the country or not—and it’s time to refresh and renew. That applies to your marketing plan, too. Are you ready to shake it up and sweep out the cobwebs?
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One of the ways in which the Affordable Care Act helps bring down costs for small employers is through the tax credit available to eligible small businesses that provide health care insurance to their employees. The credit significantly offsets the cost of providing insurance and with the 2012 tax Read More

More than half of all U.S. businesses are based out of an owner’s home, and with this year’s tax season deadlines fast approaching, you may be wondering if your business qualifies for the deduction.

To help business owners understand more about this important deduction, SBA sat down wi Read More

Have you ever written a marketing plan for your business? Do you keep putting off the task? The good news is that a marketing plan needn’t be encyclopedic or overly time consuming to prepare. Here are five tips for developing a basic marketing plan that can be applied to discrete activities such as Read More

Tax season is here, and it’s time to rifle through your business expense records and make the most of any legitimate small business tax deductions you can claim to lower your overall taxable income. Unfortunately, many taxpayers who qualify for a variety of deductions—most notably the home office d Read More

Got a loyalty card in your wallet? Email campaigns that target loyalty program members are more successful – generating higher open rates, transaction levels and revenue.

Of course, getting your loyalty program right is critical and it's important to create a program that is accessibl Read More

Ultimately, any sale is a gift until you get paid. However, understanding how to get paid for an export sale is especially important, since your buyer could be 10,000 miles away. There are four common ways to get paid for an international order. From the most, to the least, secure method of payme Read More

By Tim Berry. You don’t always get positive value back from what you do. Business meetings often cost more in wasted time than what they generate in information or business decisions. Many sales and marketing programs cost more than the dollars they generate.

So what about business pla Read More

If you are a sole proprietor, any earnings you make or expenses you incur as a business owner are included as part of your individual annual tax return (Form 1040). To calculate exactly what to report on Form 1040, you must itemize all operational income and expenses on one of two forms – Schedule Read More

Businesses move for all sorts of reasons. Existing rents may be too high; neighboring anchor tenants may have left; or perhaps you just need a bigger premise for your growing business!

But how can you ensure your existing customers move with you and how can you go about attracting new Read More