Here's the key to maximizing the impact of every dollar spent in B2B marketing - regardless of the channel used.
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These stories submitted by SusanFantle became hot on BizSugar
Lookin' for B2B buyers in all the wrong places?
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From http://b2bmarketingsmarts.com 4075 days ago
Made Hot by: MindCircusMedia on June 5, 2013 4:36 am
Why anyone can use video in B2B marketing & why they should.
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From http://b2bmarketingsmarts.com 4204 days ago
Made Hot by: bizyolk on January 27, 2013 9:05 am
There's nothing like video to make B2B marketing interesting, attention-getting and memorable. Here's why anyone can use video and why they should.
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When and why B2B marketing fails.
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From http://b2bmarketingsmarts.com 4211 days ago
Made Hot by: ObjectOriented on January 16, 2013 12:33 pm
Great content may fail because it isn't marketed properly. But B2B marketing can fail, too. Learn when and why B2B marketing can fail and how to prevent it.
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Making B2B marketing landing pages something to CRO about.
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From http://b2bmarketingsmarts.com 4274 days ago
Made Hot by: jamiesteinberg on November 16, 2012 1:19 am
These B2B marketing landing page best practices continue to deliver the top Conversion Rate Optimization (CRO) in landing page tests.
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Getting over our own marketing bias.
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From http://b2bmarketingsmarts.com 4641 days ago
Made Hot by: HomeBusinessMedia on November 17, 2011 2:30 am
Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone.
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