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Will animal pictures and references bring more traffic for non-animal businesses? I thought it would… and I was right. Read More

The words you choose for your call to action can have a big impact on whether or not you get clicks. You’ll need to do some testing to find what gets the best response from your audience. To give you an idea of where to start, here are 10 case studies you can learn from. Read More

Good ideas executed badly will not bring you the results you’re looking for. Here is a cautionary tale about one big businesses’ misguided attempt in waking up sleepy subscribers. Read More

Whoever you are and whatever you do, we have some suggestions for you. We looked at Valentine’s emails from some larger businesses to help spark ideas for all businesses. Read More

If you’re using email marketing to sell your products or services, you’ve probably sent emails with coupons, deals and discounts for subscribers. And you should be. But emailing out these sales and discounts is an art. And to help you master the craft, we’ll cover what you should do to get the best Read More

Animals, especially pets, have a big job. They’re often used in marketing to attract attention, they provide tips on how to do email marketing and they’re our companions. These pets of ours can also teach us about relationships, and more specifically, the relationships we develop with our audience. Read More

Of course you want subscribers to open and read your email newsletters. Everyone wants that. But what you want even more is for them to take action, right?

When you’re looking for ways to increase the number of responses your emails get, there are three things you should try… Read More